The objective of this project is to develop comprehensive visual systems for an established brand, encompassing various deliverables and frameworks to address design challenges.

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This project adopts a dynamic approach, integrating theoretical concepts learned in the classroom with real-world applications. It involves a cyclical process of implementation, feedback, and refinement, both in academic settings and in the practical realm.

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The primary aim is to create visual solutions that transcend mere usefulness and instead become indispensable for the brand. The color palette incorporates red and black to align with the brand's core colors. To bring a fresh perspective, organic elements and geometric shapes are employed to replace traditional ink and binding. Additionally, downtown photographs are utilized as backgrounds to effectively convey the brand's message of transitioning to an urban environment.