CITY OF SHANNAN

OBJECTIVE

Shannan is one of the birthplaces of ancient Tibetan civilization. It has a long history and splendid culture.

APPROACH

The logo design incorporates local attractions, culture and colors. The logo's overall shape is drawn from the Himalayas and Mani stone, and the colors representing Shannan are drawn from nature, architecture, and the Fengma flags. Inspired by Thangka paintings, he created illustration elements belonging to Shannan, reflecting the perfect integration of "heaven, earth and man” in Tibet. The logo adopts bright colors and a youthful and energetic visual form, which contrasts with the rich cultural connotation, enhances the memory of the logo, and reflects that Shannan is a city that embraces all things.

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