
Hello, I am River Liu: A Visual Designer & Artist
Over the past several years, I’ve worked at the intersection of visual design, fashion, and digital systems, across both conceptual and commercial contexts. Born and raised in China, my background in visual communication design shaped a practice that moves fluidly between graphic design, UI/UX, and brand storytelling.
My work spans brand identities, digital platforms, and physical outputs,
often weaving cultural narratives into contemporary visual language. Alongside commercial projects, I maintain an active artistic practice,
with works exhibited internationally. These two paths—design and art—continue to inform each other, allowing me to approach design not only
as problem-solving, but also as a form of cultural expression.
Currently, I work as a lead designer for a fashion brand based in Los Angeles, where I focus on building cohesive visual systems across campaigns, products, and digital experiences. My approach emphasizes clarity, structure,
and emotional resonance, balancing strategic thinking with visual sensitivity.
My work has been recognized by international design awards, including
the A’ Design Award, MUSE Award, Creative Quarterly, and C2A.
Beyond recognition, I value long-term thinking, collaboration, and the ability of design to create meaningful connections across disciplines and cultures.

