top of page
_MG_6580_edited.jpg

Hello, I am River Liu: A Visual Designer & Artist

Over the past several years, I’ve worked at the intersection of visual design, fashion, and digital systems, across both conceptual and commercial contexts. Born and raised in China, my background in visual communication design shaped a practice that moves fluidly between graphic design, UI/UX, and brand storytelling.

 

My work spans brand identities, digital platforms, and physical outputs,

often weaving cultural narratives into contemporary visual language. Alongside commercial projects, I maintain an active artistic practice,

with works exhibited internationally. These two paths—design and art—continue to inform each other, allowing me to approach design not only

as problem-solving, but also as a form of cultural expression.

 

Currently, I work as a lead designer for a fashion brand based in Los Angeles, where I focus on building cohesive visual systems across campaigns, products, and digital experiences. My approach emphasizes clarity, structure,

and emotional resonance, balancing strategic thinking with visual sensitivity.

 

My work has been recognized by international design awards, including

the A’ Design Award, MUSE Award, Creative Quarterly, and C2A.
Beyond recognition, I value long-term thinking, collaboration, and the ability of design to create meaningful connections across disciplines and cultures.

Recognition

Awards
2022-2024

Jury
2024-2025

Certifications 2024-2025

A-design Award-Silver Winner
C2A -Creative Communication Award winner
MUSE Creative Awards-Platinum Winner
MUSE Creative Awards-Silver Winner
Vega Digital Awards-Centauri Winner-Website & Mobile Sites - Best Visual Design
Vega Digital Awards-Centauri Winner-Website & Mobile Sites - Fashion
59thGDUSA Design Awards-Branding and Identity
59th GDUSA Design Awards-Logo Design
Creative Quarterly 70th

SkillsUSA Florida State Leadership & Skills
2025 A' Design Award 2025 A' Design Award 2024

Design Business Index-A+++ Impressive Rating
World Top Artists-Creative-Best Artists Worldwide
Popular Designers-Most Popular Designers of The World
Designer Rankings-Best Designer of The World
DAC -World's Leading Designers-Graphics, Illustration and Visual Communication Design

bottom of page