My Role
Lead UI/UX Designer · Brand Identity & Website Design

• Designed the brand website’s visual language across desktop and mobile.

• Developed user flows and page layouts to balance brand storytelling with a clear shopping experience.

• Collaborated with fashion designers and developers to ensure visual consistency and technical feasibility.

• Refined interface details and interactions through iterative design reviews.

Tools

• Figma

• Adobe Photoshop

• Adobe Illustrator

• Adobe XD

• After Effects

Team

• Fashion Design Team

• Developer

• Visual Designer

Duration

• 2021 – Present