OBJECTIVE

The goal of this project is to pick an artist, design a logo and a poster 

for the exhibition, and a book for the artist. I chose Mu Boyan as my artist, who is an incredible Chinese sculptor, and Lacma for his exhibition.

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APPROACH

Mu Boyan's art is funny, bold and realistic, and my work is to reflect

his concept. He hopes to transform flesh into a language, telling the tales

of life. Mu's creations also pay attention to life in intricate details.

The project is based on a real exhibition and we should choose a precise museum for the artist. The color and layout should also reflect the concept of the exhibition. I chose an organic shape as the logo for the human sculpture. The use of poster color and layout should also reflect the concept of the exhibition. The basic colors of the book are taken

from his work. For the composition, I use a simple layout with large pictures which bring a strong contrast.