Description
K FUSION brings Korean fusion into the fast-casual space with a bold, playful attitude. Inspired by the slogan “Feed Your Monster,” the identity centers around a custom monster character whose oversized mouth merges with the form of a burger, turning appetite into a visual language. Clean shapes and contemporary proportions keep the logo modern, while vibrant, harmonious colors add energy and approachability. Subtle whimsy prevents the system from feeling overly serious, allowing the brand to feel confident, fresh, and memorable. Designed to scale, the identity supports future growth across packaging, storefronts, and beyond.