Client
TIBET SHANNAN
Project
Branding Identity
Awards
A’ Design Award/
Muse Design Award /
GDUSA Award
Description
TIBET SHANNAN is a city tourism visual identity project designed to represent the birthplace of Tibetan civilization through a contemporary visual language. The identity draws from the silhouettes of the Himalayas and the form of Mani stones, translating local geography and spiritual symbols into a bold, modern mark.
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A vibrant color system inspired by Shannan’s natural landscapes, architecture, and Fengma prayer flags brings youthful energy and clarity, creating contrast with the city’s deep cultural roots. Illustration elements influenced by traditional Thangka painting extend the identity into a flexible visual system, allowing the brand to adapt seamlessly across tourism materials, public communication, and cultural promotion.
Mani Stone (Mani Pile)
The Mani pile is a sacred structure formed by stacked stones engraved with Buddhist prayers. Commonly found across Tibet, it serves as a spiritual marker and a symbol of faith embedded in the natural landscape.
Fengma Flag (Prayer Flags)
Fengma flags, also known as prayer flags, are a long-standing Tibetan tradition. Printed with prayers and symbols, they are believed to carry blessings and positive energy as they move with the wind, becoming an essential visual element of everyday life in Tibet.
Thangka
Thangka refers to traditional Tibetan Buddhist paintings, often displayed in temples and monasteries. Known for their distinctive compositions, rich symbolism, and refined craftsmanship, Thangka art represents a unique visual system that blends spiritual belief with regional artistic traditions.
