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The goal of this project is to develop visual systems for an existing brand.


This project takes the theories picked up in the classroom, takes it to the street, back into the classroom, then back out into the street again.

The project aims to create deliverables and frameworks that will help the brand to solve design problems. The challenge is designing beyond useful, indispensable. The use of red and black is to match the basic colors of

the brand. I chose organic elements and geometric shapes to replace ink and binding. And I used downtown photos as background to clarify the message of the brand moving to the city.​  |  Tel: 415-5899195

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