A LAND OF SPLENDORS
CQ70 (Creative Quarterly 70) Winner
The poster utilizes line illustrations and the elegant "Jin Shan Jin Mei" font to showcase the concept of "Jin Shan Jin Mei," which represents the beauty and virtues of Shanxi. Through depictions of landscapes, cuisine, faith, culture, and moral values, the poster aims to highlight the unique charm of this culturally rich region.
Shanxi is a place abundant in cultural heritage, encompassing various elements such as landscapes, cuisine, faith, culture, and moral values. When designing the "Jin Shan Jin Mei" poster, the designer combines line illustrations and the distinctive "Jin Shan Jin Mei" font to capture the essence of these elements and showcase the unique allure of Shanxi.