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Capabilities
Brand Strategy /
Visual Identity 

Project
Brand Repositioning /
Logo Redesign /
Visual Identity System

Description
A rebranding project aimed at revitalizing Playboy through a contemporary visual identity. The redesigned logo reinterprets the brand’s legacy with a modern, refined approach, emphasizing luxury, sophistication, and lifestyle-driven values. A cohesive visual system—including typography and color standards—was developed to support the brand’s renewed direction and cultural relevance.

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