top of page

Capabilities
Brand Strategy /
Visual Identity
Project
Brand Repositioning /
Logo Redesign /
Visual Identity System
Description
A rebranding project aimed at revitalizing Playboy through a contemporary visual identity. The redesigned logo reinterprets the brand’s legacy with a modern, refined approach, emphasizing luxury, sophistication, and lifestyle-driven values. A cohesive visual system—including typography and color standards—was developed to support the brand’s renewed direction and cultural relevance.


bottom of page



