This project specifically targets the often-overlooked family members, partners, and friends of PTSD sufferers, who are in need of additional support. Consequently, the design concept concentrates on this demographic, offering them healthcare services tailored to their needs. The project involved creating and implementing attention-grabbing visual elements across multiple media channels to establish a cohesive system. The overall visual tone is a calming, pale blue, which evokes a sense of tranquility, comfort, and serenity.

The logo features an upward-climbing ladder, emphasizing keywords such as "hope," "support," and "sympathy." This design aligns with the purpose of the Healing House, demonstrating care and support for patients and their families. To attract attention and create a more satisfying user experience, the project incorporates illustrations as part of its visual elements. The use of illustrations is an effective way to convey ideas and emotions visually, as well as to capture the audience's attention. The illustrations are designed to be peaceful and comforting, in harmony with the overall design concept's visual elements.