Hello, I am River Liu: A Visual Designer & Artist Over the past several years, I’ve worked at the intersection of visual design, fashion, and digital systems, across both conceptual and commercial contexts. Born and raised in China, my background in visual communication design shaped a practice that moves fluidly between graphic design, UI/UX, and brand storytelling. My work spans brand identities, digital platforms, and physical outputs, often weaving cultural narratives into contemporary visual language. Alongside commercial projects, I maintain an active artistic practice, with works exhibited internationally. These two paths—design and art—continue to inform each other, allowing me to approach design not only as problem-solving, but also as a form of cultural expression. Currently, I work as a lead designer for a fashion brand based in Los Angeles, where I focus on building cohesive visual systems across campaigns, products, and digital experiences. My approach emphasizes clarity, structure, and emotional resonance, balancing strategic thinking with visual sensitivity. My work has been recognized by international design awards, including the A’ Design Award, MUSE Award, Creative Quarterly, and C2A. Beyond recognition, I value long-term thinking, collaboration, and the ability of design to create meaningful connections across disciplines and cultures. CV Email river1062815304@gmail.com Recognition Awards 2022-2024 Jury 2024-2025 Certifications 2024-2025 A-design Award-Silver Winner C2A -Creative Communication Award winner MUSE Creative Awards-Platinum Winner MUSE Creative Awards-Silver Winner Vega Digital Awards-Centauri Winner-Website & Mobile Sites - Best Visual Design Vega Digital Awards-Centauri Winner-Website & Mobile Sites - Fashion 59thGDUSA Design Awards-Branding and Identity 59th GDUSA Design Awards-Logo Design Creative Quarterly 70th SkillsUSA Florida State Leadership & Skills 2025 A' Design Award 2025 A' Design Award 2024 Design Business Index-A+++ Impressive Rating World Top Artists-Creative-Best Artists Worldwide Popular Designers-Most Popular Designers of The World Designer Rankings-Best Designer of The World DAC -World's Leading Designers-Graphics, Illustration and Visual Communication Design

As someone who has been educated and worked in graphic design and marketing over the years, I can help your brand create stunning visuals. With my powerful design skills and knack for marketing, I have the right background for your company's needs. free the rose hang Grey Lab SS'24 Tibet K fusion FTR All Road Boss Morrow Moving Hang Hi! I'm River A visual designer working at the intersection of art, fashion, and digital innovation. I create visually driven systems that connect human experience, brand identity, and cultural storytelling across diverse media. Next Brand Identity / Website & Mobile App UI Grey Lab Art Direction Branding UI/UX Accessibility Work 01 grey lab Print & Digital Assets / Campaign Catalog Grey Lab SS'24 Lookbook Art Direction Editorial Design Photography Direction Branding Next Work 02 ss'24 Work 03 Next Brand Identity / Marketing Collateral Tibet Shannan Logo Design Branding Visual Identity Tibet Next Logo & Packaging Design / Brand Visual System K Fusion Branding · Logo & Packaging Design Visual Identity Work 04 K fusion Next Brand Identity / Website Design Free The Rose Branding Identity UI/UX Design Digital Visual Systems Work 05 free the rose Next Film Poster & Merchandise Design All Roads to Pearla Visual Design Illustration Poster & Merchandise Design Work 06 all roads Next Work 07 Editorial Campaign / Print & Digital Assets Grey Lab Winter 23 Catalog Art Direction Editorial Design Photography Direction Branding boss Next Book Design / Bookbinding Morrow Typography & Layout Print Design Work 08 morrow Next Work 09 Brochure / Poster / Website Page We are Moving Editorial Design Typography Visual Communication we are moving Next Work 10 Exhibition Publication / Artist Book Hang Publication Design Editorial Layout. Typography System hang

2022 MUSE Design Awards - Typography-Silver winner I combined Chinese cursive script and the English alphabet to express the impact of chaos on reality, I tried to find a balance between the two so that chaos and order merge. The trivialities of life often make us lose our way, but life is short as a dream. Calm down, think, and pursue your goals bravely, and chaos can be turned into combat power. Cursive script represents chaos and power, and English fonts reflect regularity and order. Capabilities Conceptual Poster Design Client Life as a Dream Awards 2022 MUSE Design Awards Description An award-winning typographic poster project exploring the relationship between chaos and order. By combining Chinese cursive script with the English alphabet, the work visualizes the tension between emotional intensity and structural control. Cursive script represents chaos and inner power, while English typography reflects rationality and order. The project seeks a balance between the two, suggesting that chaos, when understood and directed, can become a source of strength rather than disorder. ← Previous project Top Next project → Next

Capabilities Illustration / Poster Design Client A Land of Splendors Awards Winner of CQ70 (Creative Quarterly 70) Description An award-winning hand-drawn poster celebrating the cultural richness of Shanxi through line illustrations and the “Jin Shan Jin Mei” typeface. The project visualizes landscapes, cuisine, faith, and moral values to express the region’s depth and elegance. By combining illustrative detail with refined typography, the poster translates cultural heritage into a cohesive and contemporary visual narrative. ← Previous project Top Next project → Next

Wasted Poster Design / Typography Design / Experimental Type / Conceptual Poster Design ← Previous project Top Next project → Next

Client Grey Lab Project Editorial Campaign Capabilities Creative Direction / Concept Development / Set Design & Styling Description An editorial campaign for Grey Lab Holiday ’24 collection centered around the concept of Home Holiday Chic. The campaign reimagines holiday dressing through a relaxed, intimate lens, blending comfort with understated elegance. By shaping the visual narrative through concept development, set design, and styling, the project presents a warm yet refined holiday atmosphere that reflects the brand’s modern lifestyle identity. 1/5 ← Previous project Top Next project → Next Next

Grey Lab Brand Identity / Website & Mobile App UI Endless Rose SS'24 Fall Editorial Campaign Grey Lab SS'24 Lookbook Campaign Catalog City Chic Editorial Campaign Holiday Chic Editorial Campaign Editorial Campaign Grey Lab Winter 23 Catalog Morrow Book Design / Bookbinding Tibet Shannan Brand Identity / Marketing Collateral K Fusion Brand Visual System We are Moving Brochure / Poster / Website Page All Roads to Pearla Film Poster & Merchandise Design Hang Exhibition Publication Free The Rose Brand Identity / Website Design Legacy Brand Rebranding Study Brand Identity System A Land of Splendors Illustration & Poster Design Wasted Poster Design Life as a Dream Poster Design

Client AlphaGraphics Project Brochure Design / UI Design Description This project was designed to support AlphaGraphics’ store relocation to the downtown area through a clear and cohesive visual communication system across print and digital platforms. The scope included a promotional brochure and a campaign-focused website page, developed to announce the move and reinforce the brand’s updated presence within an urban context. ← Previous project Top Next project → Next

Brand Digital Commerce Platform Designing an independent e-commerce website to support the brand’s transition away from third-party retail platforms. My Role Lead UI/UX Designer · Brand Identity & Website Design Designed the brand website’s visual language across desktop and mobile. Developed user flows and page layouts to balance brand storytelling with a clear shopping experience. Collaborated with fashion designers and developers to ensure visual consistency and technical feasibility. Refined interface details and interactions through iterative design reviews. Tools Figma Adobe Photoshop Adobe Illustrator Adobe XD After Effects Team Fashion Design Team Developer Visual Designer Duration 2021 – Present Company Free The Rose ← Previous project Top Next project → Next

WORLDWIDE Client K FUSION Project Packaging Design, Branding & Web Description K FUSION brings Korean fusion into the fast-casual space with a bold, playful attitude. Inspired by the slogan “Feed Your Monster,” the identity centers around a custom monster character whose oversized mouth merges with the form of a burger, turning appetite into a visual language. Clean shapes and contemporary proportions keep the logo modern, while vibrant, harmonious colors add energy and approachability. Subtle whimsy prevents the system from feeling overly serious, allowing the brand to feel confident, fresh, and memorable. Designed to scale, the identity supports future growth across packaging, storefronts, and beyond. ← Previous project Top Next project → Next

Client Grey Lab Project Editorial Design / Publication Layout Design Description For Grey Lab’s SS’24 season, I led the art direction and editorial development of the lookbook, shaping the overall visual language and narrative structure of the collection. The project focused on translating the brand’s seasonal concept into a cohesive editorial system through composition, pacing, and image sequencing. ← Previous project Top Next project → Next

Client Grey Lab SS'24 Lookbook Project Editorial Design / Publication Layout Design Description For Grey Lab’s SS’24 season, I led the art direction and editorial development of the lookbook, shaping the overall visual language and narrative structure of the collection. The project focused on translating the brand’s seasonal concept into a cohesive editorial system through composition, pacing, and image sequencing. ← Previous project Top Next project → Next