Hello, I am River Liu: A Visual Designer & Artist Visual designer with over 6 years of experience creating marketing-driven digital experiences that help customers understand products and make confident purchasing decisions. My work focuses on translating complex business information into clear, engaging visual systems across web, marketing campaigns, and product storytelling. My work spans brand identities, digital platforms, and physical outputs, often weaving cultural narratives into contemporary visual language. Alongside commercial projects, I maintain an active artistic practice, with works exhibited internationally. These two paths—design and art—continue to inform each other, allowing me to approach design not only as problem-solving, but also as a form of cultural expression. Currently, I work as a lead designer for a fashion brand based in Los Angeles, where I focus on building cohesive visual systems across campaigns, products, and digital experiences. My approach emphasizes clarity, structure, and emotional resonance, balancing strategic thinking with visual sensitivity. My work has been recognized by international design awards, including the A’ Design Award, MUSE Award, Creative Quarterly, and C2A. Beyond recognition, I value long-term thinking, collaboration, and the ability of design to create meaningful connections across disciplines and cultures. CV Email river1062815304@gmail.com Portfolio Recognition Awards 2022-2024 Jury 2024-2025 Certifications 2024-2025 A-design Award-Silver Winner C2A -Creative Communication Award winner MUSE Creative Awards-Platinum Winner MUSE Creative Awards-Silver Winner Vega Digital Awards-Centauri Winner-Website & Mobile Sites - Best Visual Design Vega Digital Awards-Centauri Winner-Website & Mobile Sites - Fashion 59thGDUSA Design Awards-Branding and Identity 59th GDUSA Design Awards-Logo Design Creative Quarterly 70th SkillsUSA Florida State Leadership & Skills 2025 A' Design Award 2025 A' Design Award 2024 Design Business Index-A+++ Impressive Rating World Top Artists-Creative-Best Artists Worldwide Popular Designers-Most Popular Designers of The World Designer Rankings-Best Designer of The World DAC -World's Leading Designers-Graphics, Illustration and Visual Communication Design

As someone who has been educated and worked in graphic design and marketing over the years, I can help your brand create stunning visuals. With my powerful design skills and knack for marketing, I have the right background for your company's needs. free the rose hang Grey Lab SS'24 Tibet K fusion FTR All Road Boss Morrow Moving Hang Hi! I'm River A visual designer working at the intersection of art, culture, and digital media. I create visual systems that connect human experience, brand identity, and storytelling across diverse platforms. Next Brand Identity / Website & Mobile App UI Grey Lab Art Direction Branding UI/UX Accessibility Work 01 grey lab Print & Digital Assets / Campaign Catalog Grey Lab SS'24 Lookbook Art Direction Editorial Design Photography Direction Branding Next Work 02 ss'24 Work 03 Next Brand Identity / Marketing Collateral Tibet Shannan Logo Design Branding Visual Identity Tibet Next Logo & Packaging Design / Brand Visual System K Fusion Branding · Logo & Packaging Design Visual Identity Work 04 K fusion Next Brand Identity / Website Design Free The Rose Branding Identity UI/UX Design Digital Visual Systems Work 05 free the rose Next Film Poster & Merchandise Design All Roads to Pearla Visual Design Illustration Poster & Merchandise Design Work 06 all roads Next Work 07 Editorial Campaign / Print & Digital Assets Grey Lab Winter 23 Catalog Art Direction Editorial Design Photography Direction Branding boss Next Book Design / Bookbinding Morrow Typography & Layout Print Design Work 08 morrow Next Work 09 Brochure / Poster / Website Page We are Moving Editorial Design Typography Visual Communication we are moving Next Work 10 Exhibition Publication / Artist Book Hang Publication Design Editorial Layout. Typography System hang

Client Endless Rose Project Editorial Campaign Capabilities Creative Direction / Concept Development / Set Design & Styling Description An editorial campaign for the brand Endless Rose Winter ’24 collection focused on a handcrafted wool coat series. The campaign highlights material quality and craftsmanship through a restrained visual language, emphasizing texture, structure, and silhouette. Through cohesive concept development, set design, and styling direction, the project presents the collection in a refined and timeless context aligned with the brand’s elevated winter identity. 1/6 ← Previous project Top Next project → Next Next

HANG The poster ingeniously combines typography design and sculpture to highlight the attributes and character of the exhibited artworks. HANG The poster ingeniously combines typography design and sculpture to highlight the attributes and character of the exhibited artworks. back

Capabilities Brand Strategy / Visual Identity Project Brand Repositioning / Logo Redesign / Visual Identity System Description A rebranding project aimed at revitalizing Playboy through a contemporary visual identity. The redesigned logo reinterprets the brand’s legacy with a modern, refined approach, emphasizing luxury, sophistication, and lifestyle-driven values. A cohesive visual system—including typography and color standards—was developed to support the brand’s renewed direction and cultural relevance. back back Next

WORLDWIDE Client K FUSION Project Packaging Design, Branding & Web Description K FUSION brings Korean fusion into the fast-casual space with a bold, playful attitude. Inspired by the slogan “Feed Your Monster,” the identity centers around a custom monster character whose oversized mouth merges with the form of a burger, turning appetite into a visual language. Clean shapes and contemporary proportions keep the logo modern, while vibrant, harmonious colors add energy and approachability. Subtle whimsy prevents the system from feeling overly serious, allowing the brand to feel confident, fresh, and memorable. Designed to scale, the identity supports future growth across packaging, storefronts, and beyond. ← Previous project Top Next project → Next

Wasted Poster Design / Typography Design / Experimental Type / Conceptual Poster Design ← Previous project Top Next project → Next

Client Endless Rose Project Editorial Campaign Capabilities Creative Direction / Concept Development / Set Design & Styling Description An editorial campaign for the brand Endless Rose Fall ’24 collection centered around the concept of City Chic. The project translates urban femininity into a refined visual narrative, balancing modern city energy with polished styling. Through concept development, set design, and styling direction, the campaign establishes a cohesive aesthetic that reflects the brand’s contemporary identity while positioning the collection within a confident, metropolitan context. 1/10 ← Previous project Top Next project → Next Next

Client Grey Lab Project Editorial Design / Publication Layout Design Description For Grey Lab’s SS’24 season, I led the art direction and editorial development of the lookbook, shaping the overall visual language and narrative structure of the collection. The project focused on translating the brand’s seasonal concept into a cohesive editorial system through composition, pacing, and image sequencing. ← Previous project Top Next project → Next

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OMG The objective of this assignment was to design a distinctive app centered around personal interests, with a primary focus on gaining a deeper understanding of User Experience (UX) and Interface (UI) design principles. Within the vast realm of human evolution lie numerous enigmatic secrets waiting to be unraveled. Among these secrets, the significance of parasites in exploring the course of human evolution stands out. In light of this, I developed the "OMG" app, a unique integration of education and entertainment. This innovative application not only imparts knowledge about the role of parasites in evolution but also incorporates an engaging game element to enhance user enjoyment and facilitate better retention of learned information. Wireframe back back