Search this site

Client Endless Rose Project Editorial Campaign Capabilities Creative Direction / Concept Development / Set Design & Styling Description An editorial campaign for the brand Endless Rose Winter ’24 collection focused on a handcrafted wool coat series. The campaign highlights material quality and craftsmanship through a restrained visual language, emphasizing texture, structure, and silhouette. Through cohesive concept development, set design, and styling direction, the project presents the collection in a refined and timeless context aligned with the brand’s elevated winter identity. 1/6 ← Previous project Top Next project → Next Next

Wasted Poster Design / Typography Design / Experimental Type / Conceptual Poster Design ← Previous project Top Next project → Next

As someone who has been educated and worked in graphic design and marketing over the years, I can help your brand create stunning visuals. With my powerful design skills and knack for marketing, I have the right background for your company's needs. free the rose hang Grey Lab SS'24 Tibet K fusion FTR All Road Boss Morrow Moving Hang Hi! I'm River A visual designer working at the intersection of art, culture, and digital media. I create visual systems that connect human experience, brand identity, and storytelling across diverse platforms. Next Brand Identity / Website & Mobile App UI Grey Lab Art Direction Branding UI/UX Accessibility Work 01 grey lab Print & Digital Assets / Campaign Catalog Grey Lab SS'24 Lookbook Art Direction Editorial Design Photography Direction Branding Next Work 02 ss'24 Work 03 Next Brand Identity / Marketing Collateral Tibet Shannan Logo Design Branding Visual Identity Tibet Next Logo & Packaging Design / Brand Visual System K Fusion Branding · Logo & Packaging Design Visual Identity Work 04 K fusion Next Brand Identity / Website Design Free The Rose Branding Identity UI/UX Design Digital Visual Systems Work 05 free the rose Next Film Poster & Merchandise Design All Roads to Pearla Visual Design Illustration Poster & Merchandise Design Work 06 all roads Next Work 07 Editorial Campaign / Print & Digital Assets Grey Lab Winter 23 Catalog Art Direction Editorial Design Photography Direction Branding boss Next Book Design / Bookbinding Morrow Typography & Layout Print Design Work 08 morrow Next Work 09 Brochure / Poster / Website Page We are Moving Editorial Design Typography Visual Communication we are moving Next Work 10 Exhibition Publication / Artist Book Hang Publication Design Editorial Layout. Typography System hang

Banners The banner for different fashion brands. back

back

Capabilities Illustration / Poster Design Client A Land of Splendors Awards Winner of CQ70 (Creative Quarterly 70) Description An award-winning hand-drawn poster celebrating the cultural richness of Shanxi through line illustrations and the “Jin Shan Jin Mei” typeface. The project visualizes landscapes, cuisine, faith, and moral values to express the region’s depth and elegance. By combining illustrative detail with refined typography, the poster translates cultural heritage into a cohesive and contemporary visual narrative. ← Previous project Top Next project → Next

Client TIBET SHANNAN Project Branding Identity Awards A’ Design Award/ Muse Design Award / GDUSA Award Description TIBET SHANNAN is a city tourism visual identity project designed to represent the birthplace of Tibetan civilization through a contemporary visual language. The identity draws from the silhouettes of the Himalayas and the form of Mani stones, translating local geography and spiritual symbols into a bold, modern mark. A vibrant color system inspired by Shannan’s natural landscapes, architecture, and Fengma prayer flags brings youthful energy and clarity, creating contrast with the city’s deep cultural roots. Illustration elements influenced by traditional Thangka painting extend the identity into a flexible visual system, allowing the brand to adapt seamlessly across tourism materials, public communication, and cultural promotion. Mani Stone (Mani Pile) The Mani pile is a sacred structure formed by stacked stones engraved with Buddhist prayers. Commonly found across Tibet, it serves as a spiritual marker and a symbol of faith embedded in the natural landscape. Fengma Flag (Prayer Flags) Fengma flags, also known as prayer flags, are a long-standing Tibetan tradition. Printed with prayers and symbols, they are believed to carry blessings and positive energy as they move with the wind, becoming an essential visual element of everyday life in Tibet. Thangka Thangka refers to traditional Tibetan Buddhist paintings, often displayed in temples and monasteries. Known for their distinctive compositions, rich symbolism, and refined craftsmanship, Thangka art represents a unique visual system that blends spiritual belief with regional artistic traditions. ← Previous project Top Next project → Next

Client Grey Lab Project Editorial Design / Publication Layout Design Description For Grey Lab’s SS’24 season, I led the art direction and editorial development of the lookbook, shaping the overall visual language and narrative structure of the collection. The project focused on translating the brand’s seasonal concept into a cohesive editorial system through composition, pacing, and image sequencing. ← Previous project Top Next project → Next

Client Endless Rose Project Editorial Campaign Capabilities Creative Direction / Concept Development / Set Design & Styling Description An editorial campaign for the brand Endless Rose Fall ’24 collection centered around the concept of City Chic. The project translates urban femininity into a refined visual narrative, balancing modern city energy with polished styling. Through concept development, set design, and styling direction, the campaign establishes a cohesive aesthetic that reflects the brand’s contemporary identity while positioning the collection within a confident, metropolitan context. 1/10 ← Previous project Top Next project → Next Next

Client Gopopfilms Project Film Poster & Merchandise Design / Visual Assets / Illustrative Posters Description All Roads to Pearla is a visual design project focused on creating distinctive promotional materials for a film, including posters and merchandise. The work involved art direction, photo retouching to achieve different visual vibes, custom typography, and the creation of illustration-style posters to develop a cohesive and engaging aesthetic. 1/3 ← Previous project Top Next project → Next