Client TIBET SHANNAN Project Branding Identity Awards A’ Design Award/ Muse Design Award / GDUSA Award Description TIBET SHANNAN is a city tourism visual identity project designed to represent the birthplace of Tibetan civilization through a contemporary visual language. The identity draws from the silhouettes of the Himalayas and the form of Mani stones, translating local geography and spiritual symbols into a bold, modern mark. A vibrant color system inspired by Shannan’s natural landscapes, architecture, and Fengma prayer flags brings youthful energy and clarity, creating contrast with the city’s deep cultural roots. Illustration elements influenced by traditional Thangka painting extend the identity into a flexible visual system, allowing the brand to adapt seamlessly across tourism materials, public communication, and cultural promotion. Mani Stone (Mani Pile) The Mani pile is a sacred structure formed by stacked stones engraved with Buddhist prayers. Commonly found across Tibet, it serves as a spiritual marker and a symbol of faith embedded in the natural landscape. Fengma Flag (Prayer Flags) Fengma flags, also known as prayer flags, are a long-standing Tibetan tradition. Printed with prayers and symbols, they are believed to carry blessings and positive energy as they move with the wind, becoming an essential visual element of everyday life in Tibet. Thangka Thangka refers to traditional Tibetan Buddhist paintings, often displayed in temples and monasteries. Known for their distinctive compositions, rich symbolism, and refined craftsmanship, Thangka art represents a unique visual system that blends spiritual belief with regional artistic traditions. ← Previous project Top Next project → Next

As someone who has been educated and worked in graphic design and marketing over the years, I can help your brand create stunning visuals. With my powerful design skills and knack for marketing, I have the right background for your company's needs. Kfusion All Roads GreyLab Lookbook Morrow TibetShannan GreyLab-UI/UX Untitled Copy of Untitled Copy of Copy of Untitled Copy of Copy of Copy of Untitled Copy of Copy of Copy of Copy of Untitled Copy of Copy of Copy of Copy of Copy of Untitled Hi! I'm River A visual designer working at the intersection of art, fashion, and digital innovation. I create visually driven systems that connect human experience, brand identity, and cultural storytelling across diverse mediums. Work 01 Grey Lab Brand Identity & Website Design Branding Web UI/UX App Design Next Work 02 Grey Lab SS'24 Lookbook Brand Campaign Creative Direction Art Direction Book Design Next Work 03 Next Tibet Shannan City Visual Communication System Branding Merchandise & Print Design Work 04 Next K Fusion Food Brand Identity & Visual System Branding Packaging Design Work 05 Next All roads to Pearla Film Poster Design Art Direction Concept Development Visual Narrative Work 06 Next Morrow Editorial Design Typography Layout Publication Design GreyLab-UI/UX 1/2 Work 01 Next Grey Lab Brand Identity & Website Design Branding Web UI/UX App Design Kfusion 1/2 Work 02 Next K Fusion Food Brand Identity & Visual System Branding Packaging Design 1/2 TibetShannan Work 03 Next Tibet Shannan City Visual Communication System Branding Merchandise & Print Design All Roads 1/2 Next Work 04 All roads to Pearla Film Poster Design Art Direction Concept Development Visual Narrative 1/2 Next Work 05 Grey Lab SS'24 Lookbook Brand Campaign Creative Direction Art Direction Book Design GreyLab Lookbook 1/2 Next Work 06 Morrow Editorial Design Typography Layout Publication Design Morrow

As someone who has been educated and worked in graphic design and marketing over the years, I can help your brand create stunning visuals. With my powerful design skills and knack for marketing, I have the right background for your company's needs. free the rose hang Grey Lab SS'24 Tibet K fusion FTR All Road Boss Morrow Moving Hang Hi! I'm River A visual designer working at the intersection of art, fashion, and digital innovation. I create visually driven systems that connect human experience, brand identity, and cultural storytelling across diverse media. Next Brand Identity / Website & Mobile App UI Grey Lab Art Direction Branding UI/UX Accessibility Work 01 grey lab Print & Digital Assets / Campaign Catalog Grey Lab SS'24 Lookbook Art Direction Editorial Design Photography Direction Branding Next Work 02 ss'24 Work 03 Next Brand Identity / Marketing Collateral Tibet Shannan Logo Design Branding Visual Identity Tibet Next Logo & Packaging Design / Brand Visual System K Fusion Branding · Logo & Packaging Design Visual Identity Work 04 K fusion Next Brand Identity / Website Design Free The Rose Branding Identity UI/UX Design Digital Visual Systems Work 05 free the rose Next Film Poster & Merchandise Design All Roads to Pearla Visual Design Illustration Poster & Merchandise Design Work 06 all roads Next Work 07 Editorial Campaign / Print & Digital Assets Grey Lab Winter 23 Catalog Art Direction Editorial Design Photography Direction Branding boss Next Book Design / Bookbinding Morrow Typography & Layout Print Design Work 08 morrow Next Work 09 Brochure / Poster / Website Page We are Moving Editorial Design Typography Visual Communication we are moving Next Work 10 Exhibition Publication / Artist Book Hang Publication Design Editorial Layout. Typography System hang

Grey Lab Brand Identity / Website & Mobile App UI Endless Rose SS'24 Fall Editorial Campaign Grey Lab SS'24 Lookbook Campaign Catalog City Chic Editorial Campaign Holiday Chic Editorial Campaign Editorial Campaign Grey Lab Winter 23 Catalog Morrow Book Design / Bookbinding Tibet Shannan Brand Identity / Marketing Collateral K Fusion Brand Visual System We are Moving Brochure / Poster / Website Page All Roads to Pearla Film Poster & Merchandise Design Hang Exhibition Publication Free The Rose Brand Identity / Website Design Legacy Brand Rebranding Study Brand Identity System A Land of Splendors Illustration & Poster Design Wasted Poster Design Life as a Dream Poster Design

2022 MUSE Design Awards - Typography-Silver winner I combined Chinese cursive script and the English alphabet to express the impact of chaos on reality, I tried to find a balance between the two so that chaos and order merge. The trivialities of life often make us lose our way, but life is short as a dream. Calm down, think, and pursue your goals bravely, and chaos can be turned into combat power. Cursive script represents chaos and power, and English fonts reflect regularity and order. Capabilities Conceptual Poster Design Client Life as a Dream Awards 2022 MUSE Design Awards Description An award-winning typographic poster project exploring the relationship between chaos and order. By combining Chinese cursive script with the English alphabet, the work visualizes the tension between emotional intensity and structural control. Cursive script represents chaos and inner power, while English typography reflects rationality and order. The project seeks a balance between the two, suggesting that chaos, when understood and directed, can become a source of strength rather than disorder. ← Previous project Top Next project → Next

Client Grey Lab Project Editorial Campaign Capabilities Creative Direction / Concept Development / Set Design & Styling Description An editorial campaign for Grey Lab Holiday ’24 collection centered around the concept of Home Holiday Chic. The campaign reimagines holiday dressing through a relaxed, intimate lens, blending comfort with understated elegance. By shaping the visual narrative through concept development, set design, and styling, the project presents a warm yet refined holiday atmosphere that reflects the brand’s modern lifestyle identity. 1/5 ← Previous project Top Next project → Next Next

DOWNGRAF April 09. 2023 A New Approach to Fashion Web Design: Award-winning Designer River Liu and The New Endless Rose Read More FASHION SIZZLE May 23, 2023 Risen to Prominence: The Inspirational Journey of an Outstanding Chinese Designer He Liu in the Global Arena Read More Muse.World April 06.2023 Interview With River Liu From United States Read More News.Sina December 06, 2022 Emerging designer Liu He has won the Platinum Award at the 2022 MUSE Design Awards in the United States. Read More SHOUTOUTLA December 19, 2022 Meet River Liu | Visual designer Read More VoyageLA November 07, 2022 Check out River Liu's Story Read More PRESS

ANNUAL REPORT The objective of this project is to design an engaging and visually appealing annual report for the renowned fashion brand, Harper's Bazaar. Harper's Bazaar, being a globally recognized monthly fashion magazine, provides an abundance of data to create a comprehensive report. To reflect the brand's diversity and sophistication, the report design utilizes the Scala Sans and Open Sans fonts, which lend a modern and clean aesthetic to the compositions. By employing these fonts, the report achieves a harmonious balance between simplicity and contemporary design elements, enhancing the overall visual appeal and readability. back back

ENDLESS ROSE 2022 Vega Awards Centauri Winner: Website & Mobile Sites -Fashion & Best Visual Design - Aesthetics The objective of the project is to create a seamless and user-friendly e-commerce site for Endless Rose, offering shoppers a convenient and comprehensive shopping experience. The primary goal is to enhance navigation, optimize product selection, and elevate the overall user experience. Endless Rose's newly launched e-commerce site focuses on simplifying navigation and maximizing the product and user experience. The key approach is to create a new landing page that combines different categories through visually appealing banners. This approach allows for cohesive content presentation, integrating brand layering with streamlined and optimized product assortments and imagery. The redesigned website aims to redefine the brand identity and establish a strong connection between the brand and consumers. By employing strategic design elements, the site enhances market awareness and strengthens the brand's presence in the industry. The result is a dynamic and visually engaging e-commerce platform that offers a superior shopping experience and fosters a lasting connection with customers. back back

Client AlphaGraphics Project Brochure Design / UI Design Description This project was designed to support AlphaGraphics’ store relocation to the downtown area through a clear and cohesive visual communication system across print and digital platforms. The scope included a promotional brochure and a campaign-focused website page, developed to announce the move and reinforce the brand’s updated presence within an urban context. ← Previous project Top Next project → Next